Ken McGuire

Tag: marketing

  • Learn More About Online Marketing, For Free

    In checking the email this morning I was delighted to find a copy of Damien Mulley’s Online Market Document in my inbox. Through Mulley.ie, Damien recently posted he would be giving away his online marketing notes, usually reserved for those attending the courses he runs and while I’ve not been to any of his courses I would be lying if I said I wasn’t curious what the courses, or course notes in particular would entail. I’m also not the only one as it would take a minimum 103 comments on the blog post to get the notes published online.

    While I’ll save the reading until lunch time or this evening, on first glace of the document you’ll be given an insight to marketing tips for your site both onsite and offsite, the use of Google Adwords, advertising on Facebook (and monitoring the results), YouTube and more.

    The Online Marketing Document will be available to download via Mulley.ie from this morning (check the link at the bottom of the post).

    Thanks for the mail, Damien.

  • iQ Boot Camp On The Way

    iQ Content Boot CampThe annual iQ Content Boot Camp is on the way, taking place in the Radisson SAS Royal Hotel in Dublin from April 22nd to April 24th. Early bird registration passes today but if you’re working in the web industry in Ireland (or anywhere else for that matter) and you’re available to attend, it would be well worth considering given the variety of courses on offer.

    Here’s the lineup over the three days, with full details of each course available here.

    Tuesday 22nd April

    • Killer Web Applications
    • Web Analytics 101
    • Kick-start Your Web Strategy
    • Email Marketing
    • Writing For The Web 101
    • Practical User Testing
    • Search Engine Marketing 101

    Wednesday 23rd April

    • Writing For The Web 202
    • Personas – Getting In The Head Of Your Customers
    • Accessibility For Web Managers
    • Web Analytics 202
    • iQ FutureNow Seminar
    • Apres Boot (mid conference drinks)

    Thursday 24th April

    • Information Architecture That Works
    • Web Governance
    • Online Advertising
    • Content Strategy
    • Website Healthcheck
    • Web Project Management
    • Search Engine Marketing 202

    There are also free iQ Clinics running where you can make use of one-to-one sessions to answer any questions you may have regarding your own website.

    How much? You’re looking at three-day packages starting at €1,100, with tickets also available on a one day or two day basis. For pricing and registration details see here or phone Liz on +353 1 8170768.