In a former life, car ads were all about the boot space, how many kids you could cram in, how many miles to the gallon, how much the tax would be, the safety standards…
If there’s one way of making your car advert stick out, it’s got to be including a performance like the above from glass harpist Petr Spatina.
Here’s another clip of him performing live on a foreign talent show, you’ll need to forward on about 2 minutes or so for the live performance.