One Third Of Children Share Music Via Mobiles

Thought that was an interesting statistic to open up the morning RSS trawl, with Cellular News reporting that almost one third of kids share music on mobile phones. Gone are the days in 99/2000 when your Nokia 3210 was the absolute business. Its worrying for those in the music industry I guess but I’m still impressed (given the age group was 8-13 year olds) with the use of the technology.

The research, carried out by New Age Media magazine and Intuitive Media (see comments below) also revealed

…a unique new insight into the increasingly important kids mobile market. With 72% of 6-13 year olds now owning their own phone and 26% spending at least £1 or more on content a week, mobile content providers, network operators and media companies can no longer afford to ignore mobile for this demographic.


  1. Robert Hart December 8, 2006 at 10:56 am

    We ran the survey at Intuitive Media with 1500 of our 6-13 year old children in the (primary) and (secondary) protected learning communities.
    The main points for the music industry to think about are:

    Children are doing this from 8 years old quite innocently.
    It’s a viral thing and you can’t stop it.
    But… you could get with it and ride the trend by providing a cheap music download service aimed at the teeny market.

  2. Ken McGuire December 8, 2006 at 11:10 am

    I’m sure its innocence more than a sense of anything malicious but you’re absolutely right, there’s nothing can really be done about it. Why not provide cheaper music or even free music. MobileSafe as well as PodSafe? I don’t see why not.

    Cheers Robert.

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