Thought that was an interesting statistic to open up the morning RSS trawl, with Cellular News reporting that almost one third of kids share music on mobile phones. Gone are the days in 99/2000 when your Nokia 3210 was the absolute business. Its worrying for those in the music industry I guess but I’m still impressed (given the age group was 8-13 year olds) with the use of the technology.
…a unique new insight into the increasingly important kids mobile market. With 72% of 6-13 year olds now owning their own phone and 26% spending at least Â£1 or more on content a week, mobile content providers, network operators and media companies can no longer afford to ignore mobile for this demographic.