How To Write A Press Release (9Rules)

I’ve gotten used to writing press releases over the past 18 months for and its great to see them get republished without any changes. Of course, newspapers like you and the content they publish to remain professional, as non-objective as possible and in line with the paper’s own ethos.

Of course, press releases are sometimes clouded in mystery, useless jargon and wouldn’t get a second look by a reader.

Which is why this, “press release” from catches the eye. Open, fun and to the point – just the way I like it.


  1. Aidan Finn February 13, 2007 at 11:48 am

    Hi Ken, How do you distribute your press releases? I have to admit that this is an area that is completely shrouded in mystery for me. I’ve done one press release in the past and submitted it to prweb. Are there similar channels for distributing press releases within Ireland?

  2. Ken McGuire February 13, 2007 at 12:03 pm

    Prweb would be handy but I do it the old fashioned way – long list of emails from contacts that I’ve made in the papers and belt it out that way! Haven’t actually used a dedicated press release firm before but its certainly something for thought in the future.

  3. Scrivs February 14, 2007 at 2:19 am

    Glad you liked it Ken. As you can see we don’t do press releases but we figured sooner or later we had to get one out.

  4. Ken McGuire February 14, 2007 at 8:04 am

    Its like something from Carlsberg…..

    “Carlsberg don’t to press releases, but if we did, they’d probably be the best press releases in the world”.

    (only for

    Good stuff 🙂

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