Picked this up over at DevShed (good resource for us developers…. sure was the last few years anyway!). This is a summary based on the full article which can be found here but it provides twelve solid reasons to use RSS marketing, showing how it increases your boundaries – or removes them completely.
- Get your content delivered without fail to all of your subscribers
- Increase your web traffic and your online visibility.
- RSS enables you to easily get your content published on dozens and dozens of other sites.
- It will serve as a platform for ad sales
- It will provide advertising opportunities to promote your own business
- It will help you get more content for your site without you having to write a single word
- People want to receive content in a controlled environment where they are in-charge, not the publisher
- Delivering content using e-mail is becoming increasingly difficult, due to blacklists, spam filters and over excessive amounts of e-mail in your recipients’ mailboxes
- RSS allows you to deliver content beyond your e-zine, giving you more content delivery opportunities
- RSS is a natural tool for content syndication, which means easily and instantly delivering your content to hundreds of other content sources, thus creating additional exposure.
- When using RSS to deliver all of your web site content updates, RSS will actually increase your web site traffic, thus giving your promotional messages more exposure.
- People are afraid of subscribing to e-mail lists, which makes getting new subscribers difficult; RSS is a whole different story.
Like a puppy is not just for Christmas, RSS isn’t just for your blog folks…