Certain things I am aware of, certain things I guess I wasn’t after reading this SEO checklist for Google.

There are “over 100 SEO factors” that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?

Linking to bad neighbourhoods, over optimising your site, poison words, keyword dilution… its all here, and if you’re into SEO for your site or blog its worth the read.