People familiar with the US mobile market (including those of you now tracking that Apple iPhone) will be familiar with the name ‘Cingular’ as the wireless mobile network. Well, Cingular is to be no more now that AT&T have announced they plan to scrap the brand, instead moving all their mobile activities under the parent AT&T brand. Nothing like a bit of denormalisation to make things work in your favour.
Cingular is the largest wireless carrier in the US with over 58m subscribers.
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