FORGOTTEN PASSWORDS can be a pain in the ass. Especially when the security guard to get a new password issued via email includes a zip code field, which you didn’t have to enter to begin with and subsequently the form validation won’t allow the zip code to be empty. Long and short of it, my brother’s password was forgotten for Amazon but they wouldn’t send him a new one using their password reminder feature.

In this situation I’d usually email customer support, wait the few hours and hope that something positive would come out of the correspondence. However, when the delivery is late and you’re a bit anxious about the staus of the shipment from mainland Europe, I’d pick up the phone to try find out what’s going on.

Little did I know that when you go to phone Amazon, they’ll save you the bother and will ring you directly.

Presented with the screen above, you click on “phone”, enter a landline number, choose whether you would like the call now or in five minutes and away you go. It works for UK and Ireland and within seconds of pressing “call me”, the phone on reception here was ringing – a few minutes later and the password issue was resolved, package tracked and all well in the world.