Flick on 2FM and you’ll hear a bunch of Google adword adverts. Actually, you won’t. But I could be telling you that in a few months time, given Googles hugh presence in Dublin. CNET reports that Google have just purchased a radio advertising company and are looking to integrate the technology which helps “sell, schedule, deliver and report radio ads” with their existing AdWords service for advertisers.
I’ve already seen evidence of Google filling newspaper slots with AdWords snippets (Chicago-Sun Times was one such paper, bless them for their American sports coverage, even with Chicago out of the playoffs). I wouldn’t be surprised at all if this would start Google FM or something along those lines as well. They may as well since they’re doing everything anyway!