Google On The Radio?

Flick on 2FM and you’ll hear a bunch of Google adword adverts. Actually, you won’t. But I could be telling you that in a few months time, given Googles hugh presence in Dublin. CNET reports that Google have just purchased a radio advertising company and are looking to integrate the technology which helps “sell, schedule, deliver and report radio ads” with their existing AdWords service for advertisers.

I’ve already seen evidence of Google filling newspaper slots with AdWords snippets (Chicago-Sun Times was one such paper, bless them for their American sports coverage, even with Chicago out of the playoffs). I wouldn’t be surprised at all if this would start Google FM or something along those lines as well. They may as well since they’re doing everything anyway!


  1. Sean January 18, 2006 at 11:03 pm

    crazy old ken.. with his google search radio.. that would be handy.. searching radio stations via google and then adding them..

  2. Ken January 18, 2006 at 11:29 pm

    no no, not so much search google for radio stations, you can do that anyway…. its google delivering its adwords based ads via the radio, interesting to see how it would develop

  3. Sean January 19, 2006 at 11:19 pm

    i know what you meant.. didnt know you could do that though.

  4. Ken January 20, 2006 at 12:31 am

    well you can’t, in terms of the ad delivery, but you can search for websites for radios online – same as anything else really! if you want online radio though you should check out shoutcast!

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