For the first time ever a music artist has launched an entire album exclusively on a mobile phone. Majella, has preloaded her new album “Brave New World” on the Sony Ericsson Z530i available exclusively from O2 Ireland. The album, which includes three live acoustic tracks will not go on general digital release until July 2006. Speaking in Dublin today, Pat Hughes, Sony Ericsson, said, “As a world first, both Sony Ericsson and O2 are delighted to play a role in launching Majella Murphy’s album exclusively via mobile phone. This marks an exciting time for the collaboration of music and mobile phones. Partnering with mobile technology provides a vital opportunity for gifted artists such as Majella to connect with audiences in new and more immediate ways”.
Its been a busy year to date for Ms. Murphy, launching her website (ColdFusion based) back in February, coupled with appearances in the Olympia and at the IRMAs. Plus, she’s from Kilkenny (my lovely hometown) – yet not featured on KilkennyMusic.com, will have to have words there.
Personally, I think its a fantastic move in the right direction for both mobile technology and Irish music. Its great to see artists and creative minds branching out and making the most of the technology thats available, in particular mobile services. Beats the hell out of a tacky free DVD.
If you’re up for a listen, her current single is also available to download directly from MajellaMurphy.com and is well worth the listen.
Update (Tuesday) – To announce this release Majella will be in studio with Pat Kenny (RTE Radio 1) this morning (10am-12noon) talking about recording “Brave New World” her deal with Sony Ericsson and O2.