Huge news out of Silicon Valley, with rumblings during the week of a massive move between some of the major players, its out in the open that Yahoo and eBay have formed a “far-reaching alliance” in a move designed to boost their stance amid competition from Google and Microsoft.
Yahoo will be the exclusive provider of graphical, branded advertising throughout eBay’s auction site while Paypal will be integrated to all of Yahoo’s premium and financial services. Bad news for Microsoft who had been looking to pull either Yahoo or eBay on board to rival Google.
Wow, that really would be big news. I never liked either Yahoo Wallet or Microsoft Passport. If a payment processor like PayPal were associated with one of those portals, that would definitely make shopping and auctions a lot easier.
Passport is/was flawed in many areas with Paypal really taking the edge over all online financial services. Seeing Yahoo merge with eBay is surely going to put the wind up Microsoft’s sales as they battle to hold on to their position in the shadow of Google. Coming just in time for the visual relaunch of Yahoo as an online portal I can see this potentially putting a nice dent in Google’s online standing.