Making Sure Your TV Ad Is Seen (On Digital)

Niche men’s channel FX plans to show what it calls the first UK advert specially designed to combat viewers using digital recorders to avoid commercials.

The advert for its new drama “Brotherhood” will show a single image on the screen for the entire 30-second slot, and therefore retain its “sales message” when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders, also known as personal video recorders, or PVRs.

Interesting to see if the approach works (via Reuters)


  1. keith bohanna September 15, 2006 at 5:59 pm

    And apparently they have started one second adverts in the US 🙂


  2. Sean September 15, 2006 at 6:16 pm

    That is a really good idea!
    However, why not just make ads shorter while they are at it? Then people wouldnt fast forward, normal people are going to get pissed off looking at the same thing for 30seconds..

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