TJ McIntyre takes a look at some of the issues (legally) surrounding the use of meta tags and keywords, in particular the use of competitors brands and trademarks as keywords in your meta tags.

Trade mark law was not drafted with metatags or keywords in mind, making it difficult to bring these situations within the legislative language. There will be some situations where the trade mark use is legitimate, for example, a company which manufactures spare parts for BMW cars might be entitled to use “spare parts suitable for BMW” in its metatags.

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