Listening to the Last Word podcast (feed link here) from yesterday (6pm hour), looking at blogging, the web, tips for getting noticed and Google and more with Gerry McGovern. There’s a phone-in Mick Fealty of Slugger O’Toole as well.

Gerry’s three tips for Google:

• Use words (as keywords) that people will genuinely use to search for. e.g. Who searches for ‘low fares’ when people want ‘cheap flights’?
• Get links! Google counts your links (incoming links) as votes, so get links from other sites and get yourself seen.
• Use a good ‘title’ meta tag. No explanation for the non-techies other than if you’re a manager, get whoever looks after your website to make sure there’s a good ‘title’ meta tag in there. For the uninitiated, a ‘title’ meta tag contains the text displayed in the title bar at the top of your browser window and is used by search engines when returning results from your page. e.g. mine starts with ‘Ken McGuire :: Creative Imagination’ followed by the blog post’s name.

Mick goes on to talk a little about Slugger O’Toole and how specialised blogging earns you a specialised audience which can potentially give you power in the market place.

Makes for a good listen. The segment runs for a quarter of an hour or so from just after the news to the 21 minute mark in the podcast.