A Devious Radio Advertisement

As some of you may know I’m directing (and appearing in) Cannibal! The Musical next week in Kilkenny. Given that we’re going all out on the promotion front (there should be severed bloody hands clutching press releases on various desks at Hot Press, The Irish Times, national and regional radio stations and more) with our press releases, posters, leaflets, costume walk abouts, the next thing to hit is the radio advertising which runs for the week of the show.

Cannibal! The Musical
The mining cast of Cannibal The Musical

Yours truly was given the task of assembling the ad, 20 seconds in length which it turns out is due in the radio station (KCLR96FM, Kilkenny / Carlow) tomorrow morning for scheduling in next week’s calendar.

So with about an hour, a cup of tea, an SM58, a Xenyx 502 hooked into my Creative Audigy 2ZS card (recording on the PC) and a copy of Audition for some processing work I’ve banged out the following after a few rounds of various scripts and takes. Having the dual monitor setup – recording on one screen, reading script from other – pays off.

I will say one thing, it ain’t easy trying to squeeze loads of information into a 20 second clip.

Here’s the clip itself (or a take of it anyway)… If anyone is recording a podcast this week and wants to drop it into their show it’d be great. I’ll gladly return the favour on the next Sound System Podcast (this week’s one available from since yesterday).

The Devious Theatre Company – Cannibal! Radio Advert


  1. James Corbett August 17, 2007 at 2:04 pm

    Holy crap, you did that yourself? No joking Ken but I listened to the promo earlier today after following your concise tweet and had no idea you actually produced it yourself. I thought it sounded great and was wondering how much it must have cost you to get that done professionally… honest. Terrific stuff.

  2. Ken McGuire August 17, 2007 at 2:08 pm

    That’d be me James yep. Cup of tea at handy, bleary eyed and watching my P’s and Th’s late in the night!

    First time I’ve ever done anything like it but seemingly its going to run Monday to Friday of this coming week on KCLR96FM so if they’ve approved it I’ll consider it a success for myself 🙂

    Glad you enjoyed!

    I’ll just put my cheesy radio voice back in its box here….

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