As mentioned earlier, the Apple iPhone has been announced by O2 and will be available to the public from March 14th 2008. The rumoured prices of €399 (8gb model) and €499 (16gb model) are also true.

Three tariffs have also been announced by O2

• €45 p/m inc 175 anytime minutes, 100 texts, 1gb data
• €65 p/m inc 350 anytime minutes, 150 texts, 1gb data
• €100 p/m inc 700 anytime minutes, 250 texts, 1gb data

Notice a trend here? The tariffs seem reasonable if you’re a heavy voice user but I know for a fact I wouldn’t be using the iPhone to make 350 minutes of calls, never mind 700 minutes. As it stands, I pay O2 €35 bucks a month for my 150 anytime minutes and 100 texts. That would make the 1gb data an extra tenner on my contract – of which I would have to sign a new, minimum 18-month term contract on an iPhone only tariff (non-transferable).

So, for €65, should I not be entitled to 3gb of data, presuming the extra 1gb costs ten euro extra a month? And what about a €100 option? Still capped out at 1gb?

Considering that O2 offer mobile broadband at €30 a month for a 10gb cap, could this not be factored into the iPhone price plan? That way at €65 I’d get 10gb worth of data, plus my 150 anytime minutes and 100 free texts. I’m not a heavy voice-user, I could live with that.

Considering the number of podcasts, photos, videos etc. I consume in any given month I’d find the 1gb cap rather restrictive – each extra megabyte costing you 2c. Small change, but it would mean I could pay anywhere up to a euro per podcast when out and about, more for videos, maps etc. General surfing, not so much a problem, but I’m a multimedia head by nature…

Apart from the 1gb cap, it is nice to see the phone finally hit the Irish market. The O2 site comes decorated with the usual Apple warnings against modifying your new iPhone or attempting to unlock it to any network.

If you do want to secure an iPhone for the 14th of March you’re going to need to visit your nearest O2 retail storing, bringing proof of ID and two crisp 50 euro notes as a deposit. If you’ve already upgraded your phone, or recently upgraded your phone, you won’t be charged an upgrade penalty to buy the iPhone (which also means that there are no discounts available to long-term contract users on the O2 network). Plus, if you’re a new customer you can start out on the iPhone or upgrade again at no penalty, once you commit to the 18 month contract.

The 18 month contract would put the cost of the phone at €810 (contract) plus the minimum €399 spend meaning you’ll have splashed out over €1200 come Autumn 2010, before you count any additional voice, SMS, voicemail, roaming or data charges.

It’d be a hell of a lot cheaper to pick up an iPhone elsewhere and jailbreak that sucker.

I’ll be the one in the corner waiting by the N95 8GB bus stop.