Myself and John have been keeping an eye on various web statistics over the past seven days. With my blog averaging around 100 hits a day for the week, it was interesting to note, via Statcounter, the high percentage of visitors who stick around for 10 seconds or less, whether its not what they’re looking for, or not what they want to look at.
The latter raises a point covered by CNN.com where users/browsers/surfers etc can judge your website in the blink of an eye, actually quicker than that.
In just a brief one-twentieth of a second — less than half the time it takes to blink — people make aesthetic judgments that influence the rest of their experience with an Internet site.
The study was published in the latest issue of the Behaviour and Information Technology journal. The author said the findings had powerful implications for the field of Web site design.
Very interesting stuff indeed. My NFLView.com blog (which, coincidentally is being redesigned this weekend) seems to get visitors to stick around a little longer, different audience, different country, different topic, different blog design. The next week of stat-tracking should be interesting as I notice my own content starting to build.
My question – you arrive at two websites that have the same content you’re looking for. Why do you choose one over the other, if the content remains the same?