“We’re not number one, but we’re getting there”.
Can anyone remember what company used that as a motto? Can’t for the life of me remember, but now it’s applying to Sandisk who are proud to state that they are in fact number two, but the company are making the most of being number two behind Apple in the digital audio player market in the US. With a marketing budget nothing like Apple’s, the hype alone could be their best marketing in itself.
They do make exceedingly good memory cards, Mr. Kipling.