31% With Mobile Web Access Use It

Doing the mobile browse this evening, Stephen Wellman writes that of 77% of users questioned in a European survey across the UK, Germany, Italy, France and Spain (no Ireland eh?) with mobile web access, only 31% actually make use of it. The percentage in the US goes that bit higher, with 41% out of 71% making use of mobile web access.

Mobile web of course referring to the use of the web (internet access) via a mobile device such as a mobile phone, pdas etc.

Rankwise in Europe it looks like the UK is the leader with over half the people responding to the survey saying the use mobile web access regularly with Italy second with just over 40%. No mention of how many people were targeted in the US and through Europe (equal numbers on both sides) but the statistics are interesting all the same.


  1. John March 13, 2007 at 9:13 am

    I think at the moment we’re afraid of data charges. I will use whatever web access is available to me frequently once I know how much it’s going to cost me. At the moment as far as I am aware the Irish market has no flat rate monthly price plans that include data. (I could be wrong). Until then I can wait till I’m back in the office or at home to get online.

  2. Ken McGuire March 13, 2007 at 9:57 am

    I think O2 are doing a flat charge with their GPRS cards, 40 something quid a month. Vodafone have launched their 3G broadband-anywhere modem for another fee but you’re right about the data charges.

    I got a small roasting on my December bill and while I love using the web on the phone I’d still be afraid that the bill at the end of the month would leave a large dent in my already empty pocket.

  3. Paul Browne - TIPE March 13, 2007 at 1:19 pm


    I’m wondering how you do the ‘ad in a feed’ thing. Is it (ironically) via feedburner?

    Vodafone and 3 are also doing flat rate – about 100 quid for Vodafone, then (all you can eat) flat rate

    Make sure you get the HSDPA card (4g) instead of the standard 3G one.


  4. Paul Walsh March 13, 2007 at 10:00 pm

    I don’t believe in those stats Ken. Even associations such as the MDA paint the wrong picture. Most of the stats you read are ‘mobile Internet’ which includes WAP as well as Web access. This is an area I’m interested in – I’m a member of the W3C Mobile Web Initiative Steering Council… there are sooo few stats out there on real Mobile Web usage! BTW, I wrote a blog post about this as it’s always sure to generate a heated debate – it has more than 17,000 word count in comments so far!

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